Career Mentoring Network
Career Mentoring Network was a service learning project. For this project we worked in teams remotely to create a logo, a brand guide, a book and some promotional items. We collaborated with slack and zoom. I was in charge of designing the logo and the brand guide. I also made graphics for inside the book and helped design the book in Adobe InDesign.
My Logo Design
My CMN logo is meant to represent mentoring, which is the purpose of this organization. The C, M and N are transformed into people with the circles above the letters. The M is uppercase to represent the mentor while C and N are lowercase to represent mentees.
CMN letters in a rounded style making the logo mark. The C, M and N are transformed into people with the circles above the letters. The M is uppercase to represent the mentor while C and N are lowercase to represent mentees.
The logo mark with the organizations name typed out, and in uppercase letters, to the right of the logo mark.
The logo with a tagline beneath it reading "Engaging Students In Career Conversations"
The logo mark on top of stacked text "Career Mentoring Network". This is for scenarios where only a vertical option will work
The CMN logo in black and white.
The CMN logo inverted white with a solid teal background.
The CMN logo inverted white with a solid yellow gold background.
The CMN logo in a teal one color option. The C and N of CMN are at 50% tint.
The CMN logo in a yellow gold one color option. The C and N of CMN are at 50% tint.
The Brand Guide
I created a basic brand guide for the clients in Adobe InDesign. It covers the different CMN logo variations and when to use them. It also covers some basic Do's and Do Not's. In one of our remote meetings we talked about the purpose of following simple rules like this in order to create a cohesive brand. It also includes details about the typeface seen in the logo and what to pair it with.
